
Apologetics / Non-fiction
The Box: Answering the Faith of Unbelief
Craig Biehl
The challenge
A rigorous apologetics title with a devoted niche audience, but almost no visibility beyond readers who already knew the author's name.
What we did
- •Positioned the book inside faith-focused discussion groups where apologetics threads are already active
- •Built a reader-facing blurb that leads with the question the book answers, not the theology it defends
- •Scheduled the feature alongside a community reading challenge to catch readers in browsing mode
The outcome
- •Featured across our Christian and discussion-led Goodreads communities
- •Sustained discussion thread activity from readers outside the author's existing circle
- •Steady new shelf adds and review activity following the feature window





